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UPDATED: 8:24 PM 12/27/2016

The Greater South Lake Alternative is a project of
SOUTH LAKE PROMOTIONS, INC.

208.582.2407
PO Box 185, Harrison, Idaho 83833
estarslp(at)gmail(dot)com


Estar Holmes Greetings! I'm Estar Holmes, President and Chief Content Officer for South Lake Promotions, Inc. My passions are writing, graphic design, and photography.

The Mission

My mission is to use my passions to promote your business. When you need to spotlight your brand please allow me to provide a bid.

Marketing Help Without the Hype

If you are launching a new business hire South Lake Promotions, Inc. to develop a clear marketing strategy tailored to your budget. I specialize in helping small rural businesses with digital and traditional marketing solutions.

"Lately my junk box and inbox have been flooded with emails from website builders and SEO people. I’m so grateful that you wandered into my life and helped me get all that stuff done when we did!" Scott Hathorn III, Owner, Mt. View Motel & RV Park.

You only have one chance to make a good first impression. Your business cards, website, brochures, and anything else that represents your business, are ambassadors that communmicate to the world on your behalf. You need professional help to put your best foot forward. If you'd like to DYI or want a staff person to produce your promotional materials, contact me for training at your place of business.

Two Case Histories: Before and After

Mountain View Motel & RV Park in Joseph OR, before and after sample
Print Directory Ad Improvement
Mountain View Motel & RV Park, Joseph, Oregon

Print Ad: This graphic redesign project dramatically improved a Yellow Pages print ad for the Mt. View Motel in Joseph, OR. Owner Scott wants to brand all his ads with the motel's new logo. He also wants to feature the beautiful Wallowa Mountain views. I suggested we also highlight the warmth of the rustic wood exterior. Since then, I have helped Scott with web page photos, SEO, and online listings. Results? 70% occupancy in a remote rural area.

Watsons website redesign

Before and After Website Redesign
Watson's Rose Lake Resort, Rose Lake, Idaho

Website: This website redesign example shows how I helped Watson's Rose Lake Resort improve the impression portrayed by their Intuit-based website. Watson's owner, John, was wise to let me spend three days on SEO research first. We decided to target cyclists, hunters, fishermen, and snow sports enthusiasts by searching for the best niche keyword phrases we could find.

Graphic Design for Print

Let Me Quote Your Next Print Job

  • Postcards
  • Business cards
  • Rack Cards
  • Posters
  • Fliers
  • Brochures
  • Press Kits
  • I can also help with book cover design, book layout, and formatting for print or ebook.

Content Creation

Interesting writing, pleasing graphics, and captivating photography are the new wave of marketing. Content is key to keeping potential customers engaged with your brand. Make a blog the center of your marketing universe. Pictures and stories you post on your blog are easily shared on Facebook, Twitter, Pinterest, LinkedIn, and other social networking sites.

Current & Recent Design Projects, Winter 2016 / 2017

  • Mountain View Motel & RV Park, new FB page, Pinterest, Twitter and blog.
  • Harrison Chamber of Commerce e-letter, web updates, 2017 promo.
  • AVUBAH e-commerce site development.

On the Web

The Greater South Lake Coeur d'Alene Alternative features live music venues, community events, lodgings, and Trail of the Coeur d'Alenes around south Lake Coeur d'Alene.

Other digital publications by SLP, Inc. include:
North Idaho's Historic Bitterroot Loop Blog
The Bitterroot Loop on Pinterest

Occasionally I post info for small businesses on Help With Promo

Trail of the Coeur d'Alenes Guidebook

The Trail of the Coeur d'Alenes Unofficial Guidebook has been an annual project of SLP, Inc. since 2008. The advertiser supported guide caters to some 100k visitors that visit Idaho's Bitterroot Loop trails each year. If you have a hospitality businesses along the trails you will want to be in the 2017 book.

"Thank you for the great write up and the ad is very fine. I believe this is one of our best advertising dollars!" Shauna Hillman, Executive Director, NP Depot Railroad Museum, Wallace, Idaho.

Search Engine Optimization

Is your website ranking high on search engines? Try this keyword test

Type your Website address into a keyword checker. This will reveal the keyword cloud for your Web page. The biggest words are the ones that appear most on your site. Are they the words people will type into search fields to find you? Make sure your keywords also appear in key locations in your website code to help Google find you.

Harness the power of media releases

South Lake Promotions can help you write media releases that result in articles like this one about Bobbi's famous rez bar in Plummer, Idaho, or like this one about WEH Enterprises of Worley, Idaho.

2016 CLIENT LIST

Businesses that cater to tourists, such as vacation rentals, campgrounds, motels, restaurants, gift shops, and museums make up most of my client base. Most of the businesses on the list advertise in the Trail of the Coeur d'Alenes Unofficial Guidebook. Some also require business cards, flyers, rack cards, posters, product labels, print ads, Web ads, online presence, email marketing campaigns. I will consider any client that needs a professional presentation at affordable prices.

1313 Club, Kellogg, Idaho
AVUBAH, Plummer, Idaho
Avery Gift Shop and Lodging, Avery Idaho
Benewah Market, Plummer, Idaho
Bobbis Bar, Plummer, Idaho
Casa de Oro, Kellog and St. Maries, Idaho
Corskie House, Harrison, Idaho
Country Lane Resort, Kingston, Idaho
Espresso Barn, Smelterville, Idaho
Excelsior Cycle, Kellogg, Idaho
Grapple Haus, St. Maries, Idaho
Harrison Chamber of Commerce, Harrison, Idaho
Harrison Trading Post, Harrison, Idaho
Historic Wallace Chamber of Commerce, Wallace, Idaho
Gateway Café, Plummer, Idaho
H2H Bison Ranch, Worley, Idaho
Historic Smokehouse Barbecue & Saloon, Wallace, Idaho
Kellogg Vacation Homes, Kellogg, Idaho
Lakeview Lodge, Harrison, Idaho
Lake Vacations Idaho, Harrison, Idaho
Main St. Bistro, St. Maries, Idaho
Mission Inn, Cataldo, Idaho
Moose Creek Grill, Kellogg, Idaho
Mountain View Motel and RV Park, Joseph, Oregon
Northern Pacific Depot Museum, Wallace, Idaho
North Idaho Mountain Brew, Wallace, Idaho
Osprey Inn B&B, Harrison, Idaho
Red Light Garage, Wallace, Idaho
Rising Star Espresso, Plummer, Idaho
Riverfront Suites, St. Maries, Idaho
ROW Adventures, Coeur d'Alene, Idaho
Ryan Hotel and Lux Rooms, Wallace, Idaho
Sheppard Fruit Wines, Harrison, Idaho
Silver Mountain Resort, Kellogg, Idaho
Silver Mountain Sports, Kellogg, Idaho
Silverhorn Motor Inn, Kellogg, Idaho
Simple Unhooked Living, Harrison, Idaho
St. Maries Chamber of Commerce, St.Maries, Idaho
Stardust Motel, Wallace, Idaho
Sun Meadow Family Nudist Resort, Worley, Idaho
The Bird's Nest, Harrison, Idaho
The Company Store, Harrison, Idaho
The Cycle Haus, Harrison, Idaho
The Metals Bar, Wallace, Idaho
The Pines Motel, St. Maries, Idaho
The Pizza Palace, Kellogg, Idaho
The Price Tag Silver Tea Room, Wallace, Idaho
Wallace Chamber of Commerce, Wallace, Idaho
Wallace RV, City Limits Pub & North Idaho Mountain Brew, Wallace, Idaho
Wallace Inn, Wallace, Idaho
Watsons Rose Lake Resort, Rose Lake, Idaho


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Loving the Loop

Flower of life gif

    DESIGN WORK SAMPLES

Rack CardRACK CARD FRONT

AVUBAH business cardBUSINESS CARD

product label design hspace=5 vspace=25 width=
PRODUCT LABELS

stardustmotel.com, Wallace Idaho WEB ADS

AVUBAH a boutique in Plummer, Idaho
LOGO AND VINYL SIGN

Robb Boastsman and Rampage publicity kit
BAND INFO KITS (CLICK PIC TO SEE)

Robb Boatsman Live Music business card
PHOTO BUSINESS CARDS

Harrison Chamber of Commerce summer events poster
PROMOTIONAL POSTERS

Custom photo business cards
PHOTO BUSINESS CARDS

Custom photo business cards
PHOTO BUSINESS CARDS

Al Rowe Flier
FLIERS

St. Maries firefighters
PHOTOGRAPHY

The Truth About Simple Unhooked Living
E-BOOK AND COVER DESIGN
AND LAYOUT

WEH online ad
WEB "BANNER" ADS

golden era show poster
PROMOTIONAL POSTERS

joe gilroy ad
WEB "BANNER" ADS

Meriwether ad
PRINT ADS

Precision ad
PRINT ADS

Trail of the Coeur d'Alenes Unofficial Guidebook 2016
BOOK AND COVER DESIGN
AND LAYOUT

Banner Ad
WEB "BANNER" ADS

cabin city business card
PHOTO BUSINESS CARDS

lakeview lodge business card
PHOTO BUSINESS CARDS

photography
PHOTOGRAPHY

photo of carrie dann taken at CdA Casino
PHOTOGRAPHY

Plummer Centennial Promotional Poster
PROMOTIONAL POSTERS

cd cover
CUSTOM POSTCARDS




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